Viber For Business
B2B
Client:
Viber For Business
Year:
2021 - 2025
Type:
Websites
,
Media
Agency:
Qream Design Agency
Website:
Solution
We redesigned the Viber for Business website with a focus on flexibility, modernity, and clarity. The new design communicates a friendly yet professional brand image, while offering a scalable structure that can grow with Viber’s business needs. Clean layouts, custom mechanics, and a light gradient-based visual style make the website both engaging and easy to navigate. The design system ensures consistency, readability, and adaptability across all pages.
Overview
Viber approached Qream Design Agency with the challenge of refreshing their B2B website. The old version no longer matched their evolving brand or product strategy. As the UX/UI Designer, I was responsible for rethinking the structure, improving usability, and designing product-focused pages that highlight Viber’s new business offerings.
Goal
The redesign was guided by a few key goals:
Showcase Viber’s new business products in a clear and appealing way
Strengthen the brand’s modern, dynamic, and approachable image
Create a flexible system that is easy to update and expand
Deliver a seamless and intuitive user experience across devices
Problem
Viber’s previous website had become outdated and rigid. Its structure made it difficult to introduce new products or make changes quickly. The design lacked flexibility and no longer resonated with the modern expectations of business users. As a result, the site failed to communicate Viber’s true value and limited its ability to scale with growth.
Process
Research & Problem Definition
We began by reviewing Viber’s evolving brand direction and collecting stakeholder input. This helped define the key problem: the need for a website that was not just attractive, but also scalable, flexible, and easy to maintain.
Competitive Analysis
I studied other B2B communication platforms to identify best practices in structure, interaction, and product presentation. This helped set benchmarks and inspired ideas for navigation and layout improvements.
Design Approach
The old website was cluttered and outdated. To improve it, we focused on:
Reorganized information architecture for clarity
Flexible layouts with modular components
Clean, modern aesthetic with light gradients and bold typography
Custom mechanics to engage users and highlight products
Responsive design for seamless cross-device experience
Reflection
The new Viber for Business website successfully transformed into a modern and scalable platform. It now communicates Viber’s identity as a dynamic, approachable, and professional brand. For me, this project was an opportunity to rethink structure at scale — ensuring flexibility for the client, while creating a delightful, easy-to-use experience for users.
"The new design is bright, dynamic, and flexible, and we can update content very easily. People really liked the new design."
